E-juice

E-juice, also called e-liquid or vape juice, is the liquid used in e-cigarettes. It usually consists of propylene glycol (PG), vegetable glycerin (VG), flavorings and in some cases nicotine. Below is a consolidated overview of common formats, packaging sizes, nicotine strengths, ingredients and labeling.

Names: e-juice, e-liquid and e-liquid

The terms refer to the same type of product. In Swedish contexts e-juice or e-vätska is often used, while e-liquid and vape juice appear in international contexts. Product information and labeling apply regardless of the term.

What does e-juice contain?

• Propylene glycol (PG) – a base liquid that helps carry flavors.
• Vegetable glycerin (VG) – a base liquid with higher viscosity.
• Flavorings – food-grade flavorings.
• Nicotine – present in some products; others are nicotine-free (0 mg).

VG/PG ratio

The ratio between PG and VG affects the liquid's viscosity and how the flavor is perceived. Common blends are for example 50/50 or 70/30 (VG/PG). Information about each product's ratio is shown on the label.

Nicotine strengths and nicotine-free options

E-liquids are available with and without nicotine. Common strengths are 0 mg, 3 mg, 6 mg, 12 mg and 18 mg. Nicotine content is stated in mg/ml on the packaging. Products containing nicotine are labeled according to applicable requirements.

Shortfill e-juice and nicotine shots

Shortfill is a packaging format where the bottle is not completely filled, leaving room for the user to add a nicotine shot if desired. This allows you to customize the nicotine strength. Mixing instructions are available on each product and in informational materials.

Packaging sizes for e-juice

• 10 ml (regular e-juice)
• 30 ml
• 60 ml
• 100 ml (common in shortfill format)

Flavor profiles and categories

E-juice comes in many flavor variants. Common groups are fruit and berries, menthol/cooling profiles, desserts/bakery and drink-inspired flavors. Available variants are shown in each product list and in the filters on the category page.

Swedish-made e-juice

The range also includes e-juices manufactured in Sweden. Examples of brands are Dr Koyuki and Lovedrops. Products are delivered in their original packaging and are labeled according to applicable regulations.

Compatibility and use

E-juice is used in e-cigarettes that are intended for liquid. Different PG/VG ratios may be more suitable for certain types of tanks or coils. Information about compatibility and recommended specifications is usually provided in the product description for both e-juice and hardware.

Labeling, TPD requirements and information on the label

Products in this category follow applicable requirements for labeling and packaging, including child-resistant caps and clear information about contents. TPD approval is shown on the packaging and in the product description. The label also indicates nicotine strength (if applicable), PG/VG ratio, ingredients, best-before date and batch information.

Storage and shelf life

Store e-juice according to the information on the packaging, protected from direct sunlight and out of reach of children. Best-before date and batch information can be found on the label. Any changes in color or scent may occur over time and are affected by ingredients and storage.

Filter e-juice on the page

On the category page the assortment can be filtered by, for example, flavor profile, PG/VG ratio, volume, nicotine strength or manufacturer. The filters help display products that match the specified criteria.

Delivery and pickup

Orders placed before 16:00 on weekdays are normally shipped the same day.

NOTE! The product is nicotine-free (0 mg). When used together with a nicotine shot: Nicotine is a highly addictive substance.