cigge.se is back with a new owner

cigge.se is back with a new owner
2025-07-27author: daniel westupdated: 2025-07-275 minPress Room
Very Popular(1995)

After an intense spring, we are now proud to announce that the Cigge.se online store is open again and accepting orders.

Earlier this year, Eurobrands Distribution AB, which operated the Cigge.se online store at the time, filed for bankruptcy. This affected the business in several areas and led to problems with purchasing, deliveries and technology, among other things.

In February, it became clear that the new owner of the business is NNVEN AB, founded by Patrik Grönberg, formerly employed by Haypp Group.

Cigge.se is a business that I have followed for a long time and been impressed by. When the bankruptcy became a fact, I thought it was very unfortunate to hear that the service and the strong brand would cease to exist. Therefore, it feels very exciting to have the opportunity to continue operating it in a new form, together with a competent team.

– Patrik Grönberg, CEO

Also joining the journey are Uygar Duzgun and Ali Omran, both with backgrounds at Nettotobak and later Haypp Group. In addition to their roles in the company, Uygar and Ali will each have a seat on the board.

For me, it is exciting to step into something that already has a strong foundation. There is room here to experiment with technology, automation and new ways of working in practice. It is rare to be able to combine an established brand with a completely open space for experimentation. That is precisely where I thrive – where innovation emerges in practice.

– Uygar Duzgun, Board Member

In addition to the founders of the new company, two familiar faces have also returned: Simon Paajanen and Dennis Danielsson. Both previously worked for Eurobrands before the bankruptcy and are now full-time employees in Cigge.se's new management team.

I look forward to having a new opportunity to build a fully customer-focused business where we value our customers even more highly. My focus has always been e-commerce, and now I get to continue that journey with better resources and shorter decision-making paths.

– Dennis Danielsson, Chief Marketing Officer

For over 10 years, I have followed the development of the vape category in Sweden and grown up with the rapid product development that has taken place. I look forward to welcoming both old and new customers to the new Cigge.se. It will be a pure pleasure to continue working with something I am truly passionate about.

– Simon Paajanen, Chief Purchasing Officer

The new team consists of people with deep industry knowledge, experience from both the consumer and distribution sides, and a shared drive to do things differently. We are now bringing this combined expertise into the next chapter for Cigge.se.

The online store is now open again and accepting orders. The warehouse is continuously being restocked with new products, and orders are packed every day.

Patrik Grönberg, Dennis Danielsson and Simon Paajanen
From left: Patrik Grönberg, Dennis Danielsson, Simon Paajanen

What does this mean for you as a Cigge.se customer?

The main difference can be summed up in one simple sentence: The customer comes first.

We have taken to heart the criticism that came from customers during the turbulent period. What happened is regrettable, and from now on we are building our decisions and processes based on what is best for you as a customer – all the way from the homepage to delivery.

We hope that the change of ownership will create stability and make you, as a customer, feel more seen and valued. Our most important task is to ensure that you are satisfied with our range, our prices and your delivery experience.

If you have questions, concerns or requests, our customer service team is readily available via email and, shortly, also by phone.

What changes have taken place since the change of ownership?

We are continuously improving our range and prices based on the feedback our customers provide. We have already expanded our selection and look forward to continuing to develop our offering as soon as the opportunity arises.

We place a high priority on your delivery, enabling us to pack your goods quickly regardless of which shipping method you choose. We offer several delivery options and will introduce more if there is demand.

We are also placing great focus on ensuring that sought-after products are in stock. As a customer, you should not have to wait unnecessarily – that is why we continuously restock the warehouse.

What will happen to Cigge's physical stores?

After careful consideration, we have decided not to open any physical stores in the near future. The reason is simple: we want to dedicate our resources to the online store and warehouse in order to offer a stable and reliable service to all our customers.

We also believe it is important that all adult customers who want to shop from Cigge.se should be able to do so, regardless of whether they live in Haparanda in the north or Smygehuk in the south. Therefore, we see it as a reasonable priority to focus entirely on e-commerce at present.

What happened to my order placed before the bankruptcy?

If you ordered goods before Eurobrands' bankruptcy and did not receive your delivery, you should have had your money refunded or your invoice credited by the payment provider you used at the time of purchase. Returned goods should also have been refunded.

If, despite this, you still have not received the correct compensation, please contact our customer service with your order number, and we will do our utmost to help you. You can reach us at support@cigge.se, and we normally respond to your case the same day if you contact us during office hours.

What will happen to B2B distribution?

Some may know that Eurobrands Distribution AB also worked with distribution to stores and other retailers. That part of the business has now ceased, as Cigge will henceforth operate exclusively with a focus on private individuals.

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Reading Time5 min
PopularityVery Popular
CategoryPress Room
Published2025-07-27