White snus

White snus (also completely white snus, fully white snus, white nicotine pouches or all white) are tobacco-free portions/pouches. They are classified as tobacco-free nicotine products and usually consist of plant fibers, nicotine and flavorings. Here you will find a wide range of nicotine pouches in various strengths, formats and both neutral profiles and flavored white snus.

Are you looking for white snus online or want to order nicotine pouches online? Compare price per portion, multipacks and promotions in our category. Filter by strength (mg/g or strength scale) and format (Slim/Mini/Normal) to quickly find the right level and fit. Many products have several variants – for example different nicotine strengths or flavor profiles.

What is white snus and white nicotine pouches?

Swedish white snus is placed under the upper lip. Flavor and nicotine are released gradually as the pouch rests against the gum. The products lack tobacco (hence the white color) and are referred to as white snus, fully white snus or all white in trade. There are also nicotine-free alternatives in similar formats.

Ingredients in nicotine pouches

Common nicotine pouch ingredients: plant fibers (cellulose or similar), nicotine (concentration stated in mg/g or via strength scale), water, flavorings and salts/acid regulators. Exact ingredients are shown on each product's label.

Formats of white snus – Slim, Mini & Normal

• Slim nicotine pouches / Slim white snus: narrow fit for discreet placement under the lip. Slim is today the most popular format in Sweden as it combines comfort with a discreet fit.
• White snus Mini / Mini nicotine pouches: very small and discreet pouch (examples in Mini: ZYN Cool Mint Mini, ZYN Coffee Mini). Mini often suits users who want an almost invisible option.
• Normal/Original: classic portion size reminiscent of traditional snus format.

The choice of format is determined by how discreet you want the pouch to be and which fit feels most natural.

Different strengths of white snus

White nicotine pouches come in several nicotine strengths. Strength is often indicated in mg/g or on a scale (low, medium, strong, extra strong).

• Low strength: approx. 2–4 mg nicotine per pouch.
• Medium strength: approx. 6–8 mg nicotine per pouch.
• Strong: approx. 10–15 mg nicotine per pouch.
• Extra strong: over 15 mg nicotine per pouch.

Compare the stated strength on each product page and choose the level based on your preferences and the labeling on the can. Here you can easily see products in different flavors and strengths.

Flavors of white snus – popular flavor profiles

The range of flavored nicotine pouches is wide. Common flavors and flavor profiles:

• Fruit flavors: citrus, berries as well as melon (melon profile), tropical fruits.
• Mint flavor: classic mint, spearmint or "cool mint". Mint is one of the most popular flavors among users in the Nordics.
• Berry flavor: blueberry, raspberry, strawberry etc.
• Licorice flavor: distinct licorice profile or combinations.
• Coffee/coffee aroma: e.g. "Coffee" in mini/slim variants.

Flavor choice is a large part of the experience – therefore brands often offer both classic and more experimental flavor profiles.

Brands and examples

Explore established brands within white snus and their profiles:

• VELO – white snus in several formats and strengths (many VELO flavors).
• Loop – white nicotine pouches in Slim and Mini with a wide flavor range.
• XQS nicotine pouches – many flavors and variants.
• ZYN – one of the best-known brands, several flavors and formats, for example ZYN Cool Mint Mini and ZYN Coffee Mini.

Is an all white portion completely tobacco-free?

Yes, the products belong to the category of tobacco-free nicotine products and do not contain tobacco. The pouches instead consist of plant fibers, nicotine and flavorings.

Overview of the white snus

Explore our range of white snus, fully white snus and white nicotine pouches in Slim, Mini and Normal. Here you will find products in different flavors and strengths, where many products have several variants. Compare prices and find options from VELO, ZYN, Loop and XQS. (18 years or older.)

Note: Contains nicotine which is a highly addictive substance. Age limit 18 years.